About Us

Preethi Vijay Kumar - Hand-Painted Saree & Textile Artist | Founder of Kriti by Preethi 

Preethi Vijay Kumar is a Kerala based fabric artist and founder of Kriti by Preethi, a brand specialising in exquisite Hand painted sarees, dupattas, salwar sets and wearable textile art.

With over 25 years of experience in fabric painting, she creates unique, Handcrafted designs inspired by nature, traditional Indian art and contemporary floral aesthetics.

Her specialities include Hand-painted silk Organza Sarees, Kerala Kasavu Sarees, Kota Doria, Tussar silk, delicate watercolour florals and Kerala mural paintings.


Instagram: @kritibypreethi